Hello, my name is James Green, and I’m the founder of Vimmia.
Before Vimmia even came to life, I was born and raised in South Africa. At 17, I moved to Hawaii, where I spent the next four years chasing different entrepreneurial dreams — from 3D printing and manufacturing to landscaping and removing invasive species like guinea grass. But I never quite found my niche.
I always knew I wanted to do something more in sales — something that connected people. I went on to start about 12 different companies, all of which eventually failed. Then, I joined the Marine Corps as a reservist. During my first year of training, I was honored with several awards. But when I returned to civilian life, I realized that holding down a 9-to-5 job just wasn’t for me. I wanted to make a real impact — something that mattered.
I was willing to stay up all night, night after night, not making a dime, if it meant creating something that would positively affect the world.
With a lot of reading, self-reflection, and growing tired of the traditional path (including nearly 5 years of pursuing university), I began to explore more unconventional ways to build something meaningful. That’s when things began to fall into place.
I decided to combine my amazing girlfriend’s passion for dance with my love for fun, creativity, and connection — and that’s how Vimmia was born. Our mission is simple: to inspire, to create, and to motivate more creativity in this world.
After launching, I realized I could take things even further. By using my skills in marketing, maybe I could help make the world a better place — not just for us, but for our children’s children. That’s something I care about deeply. I don’t believe anyone wants to see this planet fall apart. I just think, sadly, some people put dollars above everything else.
But we can make an impact. We can take the joy people feel when they wear something bold, fun, and expressive — when they dance, when they inspire the next generation, when they solve a problem or share what they love — and we can recycle that energy back into the planet.
We look forward to making a lot of change hopefully for the better and I would love to see you join us bye social media or subscribe to our email.
Thank you for shopping with us. We hope your time with Vimmia is unforgettable.
